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Gayle O'Brien
07714 211 267
somecowtookmyname@hotmail.com
TARGET JOB Desired Job Type: Permanent
Work Load: Full-time
Salary: 45,000 GBP Per Year
Site Location: London
Date of Availability: Immediately
EXPERIENCE
08/2001 – 11/2002 Oast Communications Westerham, Kent
Editorial/Brand Consultant
Writer, editor and brand consultant for PR/Marketing Agency specialising in IT industry. This client-facing position required managing brand strategy projects, producing collateral for a wide range of marketing and PR campaigns and managing a large pool of freelancers. Responsibilities included:
- Leading brand strategy and implementation projects
- Writing and editing of corporate white papers, executive guides, thought leadership papers, opinion pieces, case studies, brochures, sales guides, magazine articles and Web content
- Managing a number of key editorial accounts, ensuring brand and editorial consistency across all marketing collateral
Projects and clients include (but are not limited to): IBM, ICL, StreamServe, Interact and SAP.
04/2001 – 06/2001 Chyron Digital Media Services London, England
Marketing Manager
Managed all marketing and PR activities and events for digital media services agency. Responsibilities included:
- Writing press releases and articles and placing them within the relevant publications
- Booking places at events and organising appropriate Chyron representation
- Ensuring consistent messaging across all marketing and PR collateral
- Coordinating all advertising
10/1999 – 3/2001 Razorfish London, England
Senior Content Developer
Writer, Content Developer and Strategist for leading new media agency. Position required writing, editing, content strategy, commissioning content providers and managing other writers. This client-facing position demanded flexibility in writing skills based on the defined target audience and brand attributes, and required working with a multi-disciplinary team of designers, technologists, interface designers and developers and project managers. Internal responsibilities included:
- Providing copywriting and strategy input for all marketing materials
- Supporting the brand strategy team in developing and defining digital brands
- Copywriting and editing for internal and external communications
- Conducting internal writing workshops for all staff
Client requirements included:
- Writing and implementing content strategies
- Organising content for multi-lingual websites
- Working with production team to integrate content
- Recommending guidelines for third-party content acquisition
- Producing style guides for multi-channel offerings
- Writing technical copy for site maintenance tools
7/1998 - 9/1999 Tripod/Lycos Williamstown, Massachusetts, USA
Staff Writer/Web Editor
Copy-writer and editor for several innovative projects on www.tripod.com, a leading homepage hosting service. Position required writing creative, technical, navigational, and marketing copy for products and services, including homepage building applications and community networks. Worked with a multi-disciplinary team of designers, tech gurus, producers, and product managers. Position also required editing original content and frequently updating the Tripod site. Specific projects included: Developing all content and help documentation for Tripod's Homepage Studio; writing copy for supplemental building features, including Info Flashes, Intel Photo Album, Microsoft FrontPage portal, Homepage Console, ShowMotion, CGI and JavaScript Library. Wrote and edited all copy and help documentation sent to Tripod International. Helped to create taxonomy directory.
4/1998 - 7/1998 Tripod/Lycos Williamstown, Massachusetts, USA
Abuse Manager/Membership Assistant
Position required extensive knowledge of homepage building and HTML. Answered member inquiry mail, and all "abuse" mail with regards to Terms of Service violations, copyright violations, unsolicited e-mails, and unsuitable member page content. Specific projects include the following: Answered all member inquiries in a timely and efficient fashion. Developed new e-mail templates and helped to rewrite Tripod Terms of Service. Worked to establish relationship with Federal Bureau of Investigation, in effort to prosecute Tripod members using the free service to host child pornography.
9/1996 - 4/1998 Northern Berkshire Community Coalition North Adams, Massachusetts, USA
Youth Organizer/Health Outreach Worker
Simultaneously held two positions in one non-profit organization. Youth Organizer position required advising a youth run and led coalition of Berkshire County high and middle schools. Specific projects include the following: Worked with an all youth Steering Committee to organize educational youth forums on AIDS, teen pregnancy prevention, sexual harassment, et al. Developed a number of youth programs such as UNITY Players, an all-youth theatre troupe, CommUNITY, an after-school program for at-risk elementary school students led by middle and high school students; and Youth Cafe, a drug-free coffeehouse for teenagers with live music. Wrote and secured grants to give the program a strong financial foundation. Health Outreach Worker position funded by state of Massachusetts. Sought out individuals and families in need, and worked to secure low-cost health care options. Met with state and national legislators on a regular basis to lobby for more extensive state health coverage.
6/1992 - 9/1996 Other employment
6/1992 – 9/1992; 6/1993 – 9/1993 Box Office Assistant, Shakespeare and Company, Lenox, MA, USA
9/1992 – 5/1993; 9/1993 – 5/1994 Sarah Lawrence Theatre Outreach Coordinator, Sarah Lawrence College, Bronxville, NY, USA
6/1994 – 9/1994 Waitress, Road Kill Café, Bartlett, New Hampshire, USA
10/1994 – 6/1995 Cashier, Tudor Café, Oxford, UK
9/1995 – 5/1996 Senior Admissions Interview, Sarah Lawrence College, Bronxville, NY, USA
6/1996 – 9/1996 Trade Assistant, Water St. Books, Williamstown, MA, USA
EDUCATION
5/1996 Sarah Lawrence College US-NY-Bronxville
Bachelors Degree, B.A. Literature and Creative Writing Grade Point Average: 3.65
Oxford University UK-Oxfordshire-Oxford
Certification,
Guest year abroad at Wadham College, 1994-1995. Completed tutorials in Gender Studies, Political Science, and Literature.
Completed Courses
Flash 4.0, Screenwriting, Grammar and Proofreading, Writing for the Web.
NOTABLE PUBLICATIONS
FrontPage Overview, Webmonkey.com. (April 1999). Tutorial on Microsoft FrontPage, with tips on building and publishing, and examples.
The Not-So-Wide World of Car 'Zines, Pifmagazine.com (March 1999). Car 'Zine Review.
Getting What You Ask For, Pifmagazine.com (April 1999). 'Zine review.
Freelance Positions
Web Writer, Webmonkey.com.
Web Writer, Pifmagazine.com
Web Writer, Maximag.com
Calendar Editor/Freelance Writer, The Advocate, North Adams, MA.
Content and HTML Editor, Internet Information Payments Collaborative.
Arts and Entertainment Writer, The Bennington Banner, Bennington, VT.
Freelance Writer, The Women's Times, Great Barrington, MA.
Other Skills and Interests
Established freelance writer, off and online. Have written for a handful of daily, weekly, and monthly publications offline. Subjects have included reviews of theatre productions, summaries of government meetings, and features on local businesses. Online subjects have included tutorials on homepage building software, and 'zine reviews. Also maintain personal homepage with original content. Volunteer: Member of the ABC (A Better Chance) Board. Provided college counselling services for high school students. Sport: Avid snowboarder, skier, rower, and cyclist. Practice daily astanga yoga.
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